Independent CX, social and AI consultancy

Platforms promise AI. We make it work for your customers.

Advisory, platform selection, implementation and training across social media, social listening, contact centres, customer experience and AI. For organisations in the UK, Europe, the Middle East, Africa, Asia and the US, in English and Arabic.

150+ projects$45m+ project value20+ countriesCCXP certified

Run social across brands, markets and teams without losing control of quality, tone or response times.

Common use cases

  • Governance and approval workflows
  • Multi-brand, multi-market publishing
  • Social customer care inbox and response times
  • Employee advocacy and paid social coordination

How we help

AdviseSelectImplementEnableOptimise

Platforms

Any platform, including Sprinklr Social, Sprinklr Marketing, Hootsuite and Sparkcentral (Hootsuite Inbox)

Turn what people say online into decisions your teams act on, not dashboards nobody opens.

Common use cases

  • Listening framework and query design
  • Noise reduction and exclusion rules
  • Social benchmarking and share of voice
  • Crisis early warning

How we help

AdviseSelectImplementEnableOptimise

Platforms

Any platform, including Sprinklr Insights, Talkwalker, Brandwatch and Hootsuite

Hear customers clearly, and close the loop on what they tell you across every channel.

Common use cases

  • Voice of the customer programmes
  • Journey mapping and service design
  • CX governance and operating model
  • CX measures (NPS, CSAT, CES) and targets

How we help

AdviseSelectImplementEnableOptimise

Platforms

Any platform, including Sprinklr Care and Sprinklr Insights

Faster answers for customers and a lighter load for agents, from first call to resolution.

Common use cases

  • Omnichannel and digital channel design
  • Intelligent routing
  • IVR deflection and containment
  • Agent assist and copilots

How we help

AdviseSelectImplementEnableOptimise

Platforms

Any platform, including Sprinklr CCaaS and Sprinklr Care

Put AI to work across service and engagement where it pays off, with the guardrails in place.

Common use cases

  • Conversational AI and AI agents
  • Agent assist and copilots
  • Automation and deflection
  • Generative AI knowledge bases

How we help

AdviseSelectImplementEnableOptimise

Platforms

Sprinklr AI, or platform-neutral

Give your people the skills and guardrails to use AI well in their everyday work.

Common use cases

  • Hands-on training in AI tools such as Claude, ChatGPT and Microsoft Copilot
  • Prompt engineering for everyday roles
  • AI governance and acceptable-use policy
  • Use-case discovery and AI champions

How we help

AdviseSelectImplementEnableOptimise

Tools

Including, but not limited to, Claude, ChatGPT and Microsoft Copilot

Choose the right platform through a process you can defend, whether you need a scope, a full RFP or support through to award.

Common use cases

  • Needs scoping and business case
  • RFP or tender pack and scoring matrix
  • Vendor demo scripts and evaluation
  • Award recommendation

How we help

AdviseSelectImplementEnableOptimise

Platforms

Social, CX, contact centre and AI platforms

Experience

Organisations we've advised and enabled

Government, enterprise and high-growth teams across the UK, Europe, the Middle East, Africa, Asia and the US.

  • Emaar logo
  • Gucci logo
  • Qatar Airways logo
  • UK Ministry of Defence logo
  • Save the Children logo
  • Saudi Electricity Company logo
  • Alinma Bank logo
  • Etihad Airways logo
  • Imperial College London logo
  • WOQOD logo
  • Mediclinic logo
  • National Bank of Kuwait logo
  • Jaguar Land Rover logo
  • Qatar Foundation logo
  • Majorel logo
  • Majid Al Futtaim logo
  • Paysafe logo
  • Kuwait News Agency (KUNA) logo
  • IKEA logo
  • Department of Municipalities and Transport, Abu Dhabi logo
  • Coller Capital logo
  • QatarEnergy LNG logo
  • SmartLink logo
  • Takamol Holding logo
  • wasl logo
  • Kinesis Money logo
  • Theramex logo
  • Rain logo
  • OSN logo
  • MKM Building Supplies logo
  • Neoleap logo
  • Swvl logo
  • The First Group logo
  • Thawani Pay logo
  • Teleperformance (TP) logo
  • Retal logo
  • Laverne logo
  • CX Brand logo
  • Government and public sector
  • Banking and fintech
  • Healthcare and life sciences
  • Energy and utilities
  • Aviation and travel
  • Real estate
  • Retail and luxury
  • Education and non-profit
  • Media and telecoms
  • CX outsourcing
  • Government and public sector
  • Banking and fintech
  • Healthcare and life sciences
  • Energy and utilities
  • Aviation and travel
  • Real estate
  • Retail and luxury
  • Education and non-profit
  • Media and telecoms
  • CX outsourcing
150+projects delivered
$45m+in project value
85+clients
20+countries
Delivered in
Englishالعربية
Abdalla Ali at the Civil Service and Government Development Bureau in Doha, Qatar
At the Civil Service and Government Development Bureau, Doha.

How we work, in any area

  1. AdviseStrategy, operating model, governance and roadmap.
  2. SelectRequirements, RFP or tender, evaluation and award.
  3. ImplementRollout led and orchestrated end to end, with your vendor and partners.
  4. EnableTraining, playbooks and adoption for teams and leaders.
  5. OptimiseHealth checks, audits and ongoing advice after go-live.
Portrait of Abdalla Ali, founder of Eofania

A word from the founder

I've had the privilege of leading projects and enabling teams in more than 20 countries, from the US and Europe to Africa, the Middle East and Asia.

That work has spanned government entities, banks, airlines, healthcare providers and global brands, including Qatar Airways, Emaar, Mediclinic, Alinma Bank, Etihad Airways and Imperial College London. My role is to bridge what the business needs and what the technology must do, then lead the implementation until your teams can run it with confidence. Eofania brings that experience to you, independently.

Abdalla AliFounder and Principal Consultant · CCXP

Eofaniaee-oh-FAH-nee-uh

From the Greek for "the dawning", the moment light appears. That moment of clarity is what good advice should give you.

Certifications

CXPA
Certified Customer Experience Professional (CCXP)
PeopleCert
ITIL Foundation v5
Hootsuite
Platform · Social Selling · Social Marketing
Sprinklr
CCaaS · Care · Engagement · Insights

Platforms I've worked with

Sprinklr
Social · Marketing · Insights · Care · CCaaS
Hootsuite
Hootsuite · Sparkcentral (Hootsuite Inbox 2.0)
Listening
Talkwalker · Brandwatch
Connect on LinkedIn

Work with us

Start with a conversation. Go further when it's right.

Not sure where to start? A free 25-minute intro call to understand your situation and the right next step. Abdalla confirms every request personally.

Book a free intro call

Advice now

Expert calls

Senior advice on a specific question: a platform choice, a listening set-up, a contact centre problem or an AI rollout.

  • Expert call: $375, 1 hour, online
  • Advisory pack: $995, 3 × 1 hour, within 60 days
$375per hour, booked and paid online
Book an expert call

Tailored

Programmes and retainers

Implementations, tenders run through to award, team enablement programmes, ongoing advisory and anything custom.

On proposalScoped with you, invoiced
Request a proposal

FAQ

Before we talk

Where do you work?

Eofania works with organisations in the UK, Europe, the Middle East, Africa, Asia and the US, online or in person, in English and Arabic.

How do I get started?

Book a free 25-minute intro call. Abdalla confirms the time personally, then you talk through your situation and agree the right next step.

Can I pay by invoice instead of card?

Yes. Calls and packages can be bought online by card, and organisations that need a purchase order or invoice can send an enquiry instead.

What if our needs don't fit a package?

Send an enquiry. Implementations, full tenders, retainers and anything custom are scoped with you and quoted on proposal.

Contact

Tell us what needs to work better.

Share where you are and what a useful next step looks like. Custom requests, tenders and invoice-based purchases all start here. You'll hear back from Abdalla directly.

Prefer email? hello@eofania.com

Abdalla presenting to a client team in a meeting room
Working sessions in plain language, with decisions your team owns.